More products and unbiased advice,
business funding redefined

Our vision

We exist to help SMEs and advisors save valuable time by capturing finance requirements in one application that can be shared securely with hundreds of lenders and financiers.

Our funding partners includes high street banks as well as crowdfunding platforms, trade finance houses, family offices, specialist funds, asset-backed lenders and grant providers. Our free business finance platform allows SME business owners, finance directors and their advisors to connect with lenders here in UK and across Europe, helping lower the cost of accessing business finance.

Finpoint is rapidly evolving along two growth trajectories; firstly as an aggregator of available finance options for companies of all stages & sizes, and secondly in terms of geographical footprint, rolling out to customers in selected countries.

Our team

Guy Bridge
Managing Director

Guy is a qualified banker with a successful track record in management, business development, risk control, regulation and operations over the past 25 years.

Prior to Finpoint, Guy held positions at a number of leading financial institutions including RBS, BNP Paribas and HSBC.
He is also a Trustee for a charity that support adults with learning difficulties.

Marcus Gruenwald

Marcus heads up the technology function, ensuring the platform delivers value to all users, plus enabling Finpoint to execute on strategic opportunities in UK & abroad.

Marcus started work for internet businesses in networking, security and financial services. He is well versed in promoting new technologies through partners, media and advocacy work.

John Hornell
Marketing Director

John is a highly experienced digital marketer, with a passion for helping small businesses succeed. He has been involved in a number of projects in the alternative finance market and held director positions at various digital agencies since 1997.

A graduate of Strathclyde Business School, his earlier career was spent in various sales and marketing roles in Financial Services.

Rainer Plentl
Rainer’s international career started as a merchant banker in Buenos Aires with Citi Group, following his graduation from the Universidad Catolica Argentina.

Subsequently, Rainer has worked in senior banking positions in Toronto, Paris and London for CIBC, Morgan Grenfell and Matheson Bank, where he was Deputy Chairman.
Florian Reinhardt
Head of Partnerships
A rockstar in creating long standing business relationships, Florian is an internationally educated professional that worked in cross-cultural environments across the globe. Having run his own startups and worked at small businesses he understands the pain points SME owners face. Passionate about all things finance and technology he is keen to challenge the status quo and remove any obstacles that get in the way of making finance easily accessible to businesses from all walks of life.
Mercia Rego
Business Support Manager
With overall responsibility for the finance projects on the platform, Mercia works extremely well in partnership with other team members and our funders to support the needs of our users. Having worked for over 10 years at the international Bank CGD and in a high street bank, Mercia has experience in all facets of Retail & Commercial Banking as well as in developing business relationship with clients to make sure that appropriate services are delivered to meet the financial needs of the business borrower.

Driving down the cost of business finance​

With one simple anonymous application you get access to finance options that are most relevant for your business.

Finpoint empowers you to compare different options and negotiate directly with finance providers to find the best solution to fund your business growth.

Moreover, sourcing finance with Finpoint is free. And you may find a better deal, because funders on our panel pay Finpoint lower success fees compared to the industry average. Read our FAQs for details.

Looking for impartial advice?

Finpoint is designed to help your business find the most suitable finance option. The use of our platform is completely free for companies and their advisors.

Our expert support team is ready to help and answer any questions you have while preparing your finance project.

Watch our short video to learn more about how to best go about applying for business finance or feel free to visit our Frequently Asked Questions section.

Last but not least, our platform has no bias to any particular lender; we are doing everything we can to make sure you are in the driving seat at all times!

Finpoint Limited
2a Charing Cross Road
London, WC2H 0HF
United Kingdom

Finpoint Limited is a Credit Broker sourcing from the whole of the market, not a Lender. Authorised and Regulated by the Financial Conduct Authority (FCA) under reference number (FRN) 727163. If you feel you may have a complaint, please visit and read the post: ‘What if I have a Complaint?

© 2017 Finpoint Limited. All rights reserved, please do not copy material from this website without consent.